You can also drill down into the ad group or keyword level through the ad groups dashboard or keywords tab. You’ll see data like spend, installs, average cost per acquisition, impressions, and conversion rate. Here, you can see performance metrics across every campaign, as well as the daily budget and your campaign’s start and end dates. The first is through the campaigns dashboard. Once you start running your campaigns, there are three options for analyzing performance data on the Apple Search Ads platform.
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